Tool catalog

Tools for campaign workflows.

Browse the capabilities by task. The live tool catalog, platform connection, workspace scopes, and approval rules determine which operations your agent can run.

Choose by task

Start with the smallest useful tool set.

Start with a read, then review the inputs before a campaign or budget change. Your workspace, connected accounts and permissions determine which actions are available.

01 / Read

Check campaign performance

Start with get_performance for connected Google Ads data. A read does not change spend.

02 / Create

Create a search campaign

Review the account, budget, ads, and keywords before calling create_search_campaign.

03 / Review

Change a live budget

Use update_campaign_budget only with the right account scope and approval rules.

Launch
Google Search campaignscreate_search_campaign
Google Display campaignscreate_display_campaign
Performance Max campaignscreate_pmax_campaign
Meta campaignscreate_meta_campaign
Audiencesmanage_audience
Optimize
Budget recommendationsget_budget_recommendations
Bid strategyupdate_bidding_strategy
Negative keywordsadd_negative_keywords
Bid recommendationsget_bid_recommendations
Spend pacingget_pacing_status
Create
Text adsgenerate_text_ad
Image adsgenerate_image_ad
Video adsgenerate_video_ad
UGC adsgenerate_ugc_ad
Landing pagescreate_landing_page
Measure
Platform performanceget_performance
Daily spendget_daily_spend
Click attributionget_click_attribution
Conversion actionslist_conversions
Event deliverieslist_event_deliveries
Govern
Connected accountslist_ad_accounts
Pixel healthget_pixel_health
Tracking diagnosisdiagnose_tracking
Pause campaignspause_campaign
Campaign budgetsupdate_campaign_budget
Integrate
Ad accountslist_ad_accounts
Embedded experiencescreate_embed
Embed codeget_embed_code
CRM destinationsset_embed_crm_destination
Platform actionsrun_tool